Nonprofit Marketing Functional Framework

Nonprofit Marketing Functional Framework

According to marketing expert Laura Lake, a functional framework for non-profit marketing looks something like this:  Creating awareness. Like any business brand, a nonprofit must make its audience aware of the organization and the causes it supports. Promoting a...
Washington State Advertising in the Digital Age

Washington State Advertising in the Digital Age

So what is advertising? We can get technical: According to Shopify, “Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotional messages are called advertisements, or ads for short. The goal of...