“ThurstonTalk is the best form of advertising for us,” shares Jacque Stahl, Director of Marketing and Communications for Olympia Orthopaedic Associates.
In their second year with ThurstonTalk, Stahl shares why the Talk platform has become a cornerstone of their marketing strategy.
As a provider of services from neurosurgery to knee replacement, Oly Ortho was seeking a way to share their services, and brand, with a wider audience. While traditional print and phonebook advertising had been the standard for years, the group saw that their reach and ability to share their personal story was limited. Knowing people make choices in healthcare based on personal recommendation and feelings of trust and connection, Oly Ortho sought a partnership with ThurstonTalk.com.
“We could pay $5,000 for an ad in the newspaper for one week, but never know who it reached or how many people were spurred to action from it. Plus, with only 10-12 words on the ad, we aren’t able to share who we are and how we help people,” says Stahl. “With ThurstonTalk, we can tell our whole story – dig deeper into what we can do for patients, who our physicians are as people – all for a fraction of the cost of traditional media advertising.”
Stahl also cites analytics as a key for Oly Ortho. The ability to share data – number of views or social media shares, engagement metrics by readers, comments and questions generated from articles – with the Oly Ortho partners gives validity to the marketing and informs future decision making with real-time information about their customers.
“Using the data was an ‘a-ha’ moment for our partners. They were able to connect the dollars spent to real results – a powerful tool when making marketing budget decisions,” explains Stahl.
Olympia Orthopeadics has chosen to widen their net onto new Talk platforms in neighboring counties, recognizing the value gained from the online, affordable content marketing provided.
“The bottom line, with ThurstonTalk, is we get more bang for our marketing buck, a depth of information not found anywhere else, and access to the data on our efforts needed to help grow our business,” summarizes Stahl.
Olympia Orthopaedic Associates is a comprehensive orthopaedic group based in Olympia, Washington. Since their beginnings in 1972, the group has grown to include 17 physicians, 11 physician’s assistants, 9 physical therapists, and countless nurses, technicians, and administrative staff. It is the largest orthopaedic group in Southwest Washington.